With vast experience in both online and offline marketing, iMarketing Design Group has the right combination of skills and business acumen to help you build your brand and the value of your company.

Brand is the Key

We will fully understand your branding goals before any design work begins. A thorough discovery process will reveal the most effective direction for iMDG's creative department to develop the right look for the company.

iMDG will work closely with your marketing personnel to ensure consistency throughout the online experience and offline collateral.

Our discovery process for web design consists of discussions involving:

• Online and offline brand assessment
• Audience profile/demographics
• Corporate style review (fonts, colors, identity, etc.)
• Messaging consultation (home page and beyond)
• Image brainstorming (photos, illustrations, flash, etc)
• Tonality determined
• Navigation styles discussed
• Discussion and prioritization of required home page elements
• Determine dynamic/editable portions of home page
• Potential home page lead-generation opportunities
• Screen resolution/site liquidity discussion
• Bandwidth considerations

In brainstorming sessions, we help you develop a strategy, working closely with you to understand:

• Target Audiences
• Products/Services Offered
• Company Information
• Unique Selling Proposition
• Differentiators
• Company Strengths/Weaknesses
• Competition Analysis
• Market Opportunities
• Company’s Goals and Objectives for a visitor
• VISITORS’ Goals and Objectives
• Prospect Pains
• Offers and Lead-Generation Activities

Consultation results in strategic plan, with detailed project scope / specifications documentation, and site map / flowcharts. The established creative direction will be maintained throughout the development process.

In the early days web design firms were judged solely on their portfolio or a slick presentation. Today, just as important, is a firm’s track record and system for completing projects successfully, on time and within budget.

Project Management / Development Means…

• Emphasis on the early planning phase of the project
• Defining details up front, which eliminates surprises later on
• Detailed documentation specifying all required functionality
• Experienced professionals who have managed dozens of successful web projects
• Understanding that, although your web site is all that WE do, it’s not all that YOU do. Our process is conducive to our clients’ hectic schedules.
• No-nonsense, no-buzzwords. We don’t attempt to confuse our clients with fancy technical jargon.
• Personal chemistry. Our clients and we choose to work with each other. We know that constant head-butting means delayed launch dates and unsuccessful projects.
  

The bottom line on any of our projects is simple. We're not happy until you're happy. The goal is to properly go through the above steps, communicate with our clients throughout the process, and arrive at a finished product that meets the project specs and the client's expectations.

In order for the final project to be accepted, all project specifications must be met as outlined in the proposal / specifications document, and all contractual obligations must be met as outlined in the contract and addendums.

Note: While the above describes the process we go through on web development projects, the same process applies to all of our projects, including:

• Business Card Design
• Letterhead Design
• Marketing Collateral Design
• Logo Design
• Brochure Design.
• Online Surveys

iMarketing Design Group Specializes in:

Web Design
Custom Website Design
Website Design
Custom Website Design
Web Development
Custom Web Development
Website Development
Custom Website Development
Websites
Custom Websites

Business Cards
Business Card Design
Custom Business Cards
Custom Business Card Design

Graphic Design
Graphics Design

Logos
Custom Logos
Logo Design
Custom Logo Design
Creative Logos
Creative Logo Design

Brochures
Custom Brochures
Brochure Design